roadmap

Last updated: 17 July 2026.

This is the working plan, in the open. It’s a sequence, not a set of promises — things move when the families using the product tell us what’s true. No dates on purpose.

If something here matters to you — or something missing does — tell us.

now

What exists and is in use today.

• The core loop. Goals on three horizons (lifetime, season, month), a routine on a calendar the athlete owns, reflection after sessions — text or voice, in the athlete’s own words.
• The free routine library. Timed, safe-by-design routines — football, fitness, recovery, mental. Free, no account needed. Browse them.
• The connected pod. A guardian and a coach, invited by the athlete, seeing only what the athlete shares. The coach places a weekly plan on the athlete’s calendar; before a 1:1, the athlete sends a summary of their week — written in their words, edited by them.
• Your Google account as the database. Everything the athlete creates lives in their own Drive, Sheets, and Calendar — not on our servers. How that works.

next

What we’re building now or starting soon.

• The charter inside the app. The agreement between athlete, guardian, and coach — read and accepted in the app itself, in your own language, promise by promise. Not terms of use. The app enforces what it says.
• Coach tools. A coach working with several athletes: one place to plan the week for each, see what each has chosen to share, and publish routines under their own name.
• More languages, end to end. English, Spanish and Swedish across the site and the app.

later

Directions we believe in, held until the product earns them.

• Match video, athlete-first. The athlete tags their own moments — the pass they should have played earlier, the scan they missed — and shares a short reel with their coach, with their own read attached. The coach reviews minutes, not a full match.
• Working with a coach far away. The plan, the reflections, and the video reel don’t care about geography. A committed family and the right coach shouldn’t have to share a city.
• A small, vetted coach directory. Coaches who work this way — safeguarding-checked, with their published routines as proof of craft. Curated slowly, on purpose.

never

Not features we haven’t gotten to. Things we don’t build, at any scale, for any reason.

• No streaks, badges, points, or levels.
• No public rankings and no comparisons between athletes.
• No searchable database of young players. Athletes tell their own story outward; nobody searches inward.
• No selling data, and no athlete data shared with any partner or sponsor.
• No ads. Brands can sponsor access for families — never reach athletes’ content.
• No scores that follow a child around.
• No product decisions that treat a young athlete as inventory.

If a future version of this page ever walks one of these back, hold us to this one.

tell us

The roadmap moves because people using the product say something. Write to hello@playing.football — a person reads it, usually the person building the thing. If you’d rather answer three short questions, there’s a form — it opens on Google’s site, and this site sets no cookies either way.